AI in Pharma CRM
Artificial Intelligence in Pharma CRM – jointly developed, practically implemented
Digitalization in pharmaceutical sales has long become reality – and with it, one topic is increasingly coming into focus: Artificial Intelligence (AI). But what can AI actually achieve in Pharma CRM? How can technological possibilities be meaningfully integrated into daily routines – in a way that balances security, data protection, and practical value?
Pharmakon is pursuing this path together with its clients – relying on an approach that prioritizes not only technological aspects but also ethical, practical, and data protection requirements.
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From idea to application – AI with substance
Under the leadership of Tengo Schönecker, a scientifically based study on AI in Pharma CRM was conducted in collaboration with IU International University – with a focus on the use of Large Language Models (LLMs) in sales and marketing contexts.
As part of this research:
• expert interviews were conducted,
• prototypes were developed and tested,
• and refined based on feedback from real users in the pharmaceutical field.
The objective was clear: no technological gimmicks, but AI that offers concrete support – while maintaining data security, anonymization, and practical applicability.
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The result: an AI module that empowers the field force
The first AI-supported module from Pharmakon has now been successfully integrated into a client project. It is available both in the mobile CRM PharmaPilot and in the online version of the Pharmakon CRM platform.
The application supports pharmaceutical sales representatives in:
• targeted preparation for customer appointments,
• receiving tailored recommendations for next steps,
• automatic identification of relevant customer segments.
Data sovereignty always remains with the client. The AI components can be operated either through local hosting or via securely integrated cloud solutions – depending on the company’s infrastructure and preferences.
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Innovation with a sense of proportion – made for medium-sized businesses
Medium-sized pharmaceutical companies in particular often find themselves between pressure to innovate and limited resources. Our response: CRM solutions with integrated AI that don’t aim for flashy effects but deliver real added value – usable, scalable, and secure.
We believe that modern CRM systems don’t have to follow every trend – but should above all do one thing: support people in their work.
That’s why our AI development is not a finished product, but an ongoing dialogue with users: What works? What doesn’t? What is needed?
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Curious?
We offer insights into our current AI development – for example, through a personal live demo or an expert conversation. We look forward to hearing from you! Consultation
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In short: Validation ensures that all processes in Pharma CRM run safely and in compliance with regulations – and above all, this means one thing: maximum protection for patients.
Why is validation so important for Pharma CRM?
In short: Validation ensures that all processes in Pharma CRM run safely and in compliance with regulations – and above all, this means one thing: maximum protection for patients. With validation, we ensure that sensitive processes such as the secure delivery and distribution of medicines, sample handling and returns processing with customers, as well as the recording of adverse drug reactions, always function reliably and smoothly.
Pharmakon offers a validation solution that is fully GxP-compliant and ISO 9001:2015 certified. This means proven quality for all critical processes, developed specifically for the pharmaceutical industry. We and our Pharmakon CRM ensure that risks are minimized, and legal requirements are met. This keeps your operations not only safe but also compliant – building the trust that matters most.
Pharmakon CRM – for secure processes that simply work.
Pharmakon and Conyu – two experienced partners of the pharmaceutical industry – combine their expertise to provide comprehensive solutions for a demanding industry. Together, we set standards in quality, safety, and efficiency.
Pharmakon offers specialized CRM software that supports the entire pharmaceutical sales process. It covers everything modern pharmaceutical companies need: intuitive CRM features, eDetailing, consent management, and digital marketing and communication solutions – complemented by secure, integrated AI applications.
Conyu brings global expertise as a GXP Cloud Service Provider for the pharmaceutical industry and supports companies with comprehensive consulting, compliance solutions, as well as professional data center and IT services.
Together, Conyu and Pharmakon ensure that pharmaceutical companies can access the best solutions for marketing, sales, and IT services – all from a single source and precisely tailored to the needs of the pharmaceutical world.
In October 2024, it was time again – Pharmakon successfully passed the ISO 9001:2015 audit! The certification has been renewed until October 2025 and once again confirms our high standards in quality management for our Pharma-CRM. A special focus was placed on our software development, company management, and the key topic of customer satisfaction. The result? We were able to demonstrate that our internal processes and pharmaceutical validation meet the highest quality standards. Our motto: Making good even better. Every year, we identify new measures for improvement and implement them consistently – for us and for our customers. A heartfelt thank you to the auditor from ICG Zertifizierung GmbH for the support and successful completion of the audit. Together, we ensure that Pharmakon Software meets the highest software standards in the pharmaceutical industry.
